Simon Buehler
Global Employer Branding Lead @DHL
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WORK HISTORY
Global Employer Branding Lead @DHL
Bonn, DE
Employer Branding with Cultural Relevance Marketing- 360° campaigns- brand engagement (esports + Formula1 + FormulaE)- global employer branding campaigns- KPIs and sponsoringAwards- 2025 Hashtag esports Award- 2023 DHL HR Award: Bronze- 2023 European Sponsorship Association: Highly Commended- 2022 Trendence HR Innovation Award: Top3- 2022 EBNavi Employer Branding Stars - Best of Conference
EDUCATION
Copenhagen Business School
Visiting Graduate Student, International Management
University of Koblenz-Landau
Bachelor of Science (B.Sc.), Information Management
University of Koblenz and Landau
Master, Information Management
Hawaii Pacific University
Visiting Graduate Student, Marketing Strategy, Integrated Marketing
SKILLS
ABOUT SIMON BUEHLER
Award-winning employer branding manager (>5 years) with over 10 years of experience in consumer marketing, seamlessly translating marketing strategies into powerful employer branding initiatives. I bring a proven track record of running campaigns that position companies as sought-after talent destinations. I have successfully created impactful employer branding campaigns and pioneered the integration of eSports in the field. My approach is centered around evoking the right emotional response in candidates through engaging storytelling. By combining empirical research and insights from employees, stakeholders, and candidates, I ensure alignment between their aspirations and the organization\'s offerings. This leads to an authentic and compelling employer brand. 🥇 Recognized for excellence, I have been shortlisted for the Trendence HR Innovation Award 2022, DHL Global HR Award, and received the Best-in-Show award from the Employer Branding Stars Conference 2022. Moreover, our groundbreaking work in eSports and employer branding has earned us one of the European Sponsoring Awards 2022. What truly drives me is the challenge of turning \"hidden champions\" into \"talent magnets\". Guided by a data-driven mindset, I thrive on supporting high-involvement purchase decisions for candidates, surpassing competitors, and fostering lasting connections. This pinnacle of advertising, where individuals choose to invest their work-life in our company, brings immense fulfillment. Beyond my professional pursuits, I embrace my inner nerd. I enjoy delving into topics like AI, tech, data, gaming, and eSports, which fuels my curiosity and enables me to explore uncharted territories.
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