Simon Born
Team Lead Web Analytics and Conversion Optimization @Kaufland e-commerce
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WORK HISTORY
Team Lead Web Analytics and Conversion Optimization @Kaufland e-commerce
Cologne, DE
Building and scaling the Analytics & Experimentation Center of Excellence, establishing best practices and driving a culture of data-informed decision-making- Leading the management of analytics infrastructure and knowledge sharing, ensuring robust, scalable, and compliant data operations across teams- Scaling the company-wide experimentation program (from ~5 to over 400 experiments per year, handling over €1.5 billion GMV), earning a nomination for the 2025 Experimentation Culture Awards
EDUCATION
CXL
Several Job-specific certificates
Maastricht University
Propedause
Hogeschool voor de Kunsten Utrecht
Propedaeuse Music, Performing Artist
ABOUT SIMON BORN
Committed to experimentation-driven product development. Two decades experience in…
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