Simon Atherley
Head of Marketing Effectiveness @Kantar
Signup · Get unlimited contacts
WORK HISTORY
Head of Marketing Effectiveness @Kantar
Warwickshire, GB
Day to day leadership of Kantar UK\'s Marketing Effectiveness Practice-Helping to better solve marketing effectiveness challenges by connecting expertise and capabilities across a wide range of areas including creative, media, brand, ROI analytics / econometrics and organisational change-Progressing the industry’s understanding of what marketing effectiveness is, and equip marketers with practical guidance and inspiration to help them succeed
EDUCATION
University of Warwick
BA History
SKILLS
ABOUT SIMON ATHERLEY
Hi, I\'m Si. I\'m an experienced and enthusiastic Insights professional with a track record of delivering great work and a passion for developing others.I\'ve worked with some amazing people and brands including leading the creative development research for the IPA Grand Prix winning \'Glass and a Half\' campaign for Cadbury with agency partners VCCP.I\'ve also led Global brand and effectiveness programmes for the likes of Heineken, Kellogg\'s, Kimberly-Clark and Unilever. Today I consult across our Kantar client base on a wide range of topics including Brand Building and Marketing Effectiveness. My specialist subject is translating the benefit of new tech and data streams to enhance marketing and brand building effectivenessI\'m also a guest lecturer for BCU\'s Digital Marketing BA and MA.A member of Kantar Insights HiPo programme.Outside of work i\'m kept busy by a wonderful wife, two very funny daughters, a dog and 2 horses. Occasionally i\'m allowed to play golf (badly).
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.