Simon Amor
Senior Director Global Transformation
- Role
- Senior Director Global Transformation at The HEINEKEN Company
About Simon Amor
I am an experienced people leader and growth-driven MD with a broad knowledge of the UK & Global FMCG industries. In a career of more than 25 years, across both grocery retail and consumer goods companies, I have worked and delivered results in the UK, France, Switzerland, Australia and Poland. Over the last 5 years, I have been responsible for leading large, operating companies with full end-to-end operational and financial accountability. In these roles, I have experienced running both 100%-owned subsidiaries and private-equity backed joint-ventures with stock market listings, which has given me broad expertise in effective Corporate Governance.
Experience
Senior Director Global Transformation
The HEINEKEN Company
Aug 2025 — Present · Amsterdam, North Holland, Netherlands
Responsible for Global Transformation & Strategy Deployment at The HEINEKEN Company
Senior Director Global Transformation
Heineken N.V.
Aug 2025 — Sep 2025 · Amsterdam, North Holland, Netherlands
Responsible for Global Strategy Deployment & Transformation at Heineken
CEO / President of the Management Board
Grupa Żywiec S.A.
Feb 2021 — Sep 2025 · Warsaw, Mazowieckie, Poland
Interim Managing Director
HEINEKEN UK
Aug 2020 — Feb 2021 · London, England, United Kingdom
Director Off-Trade
HEINEKEN
Sep 2016 — Aug 2020 · London, United Kingdom
Customer Development Director - UK Group
Colgate - Palmolive UK
Jun 2014 — Sep 2016 · Guildford, England
Customer Development Director Australia
Colgate-Palmolive
Jan 2011 — May 2014 · Sydney, Australia
Customer Development Director
Colgate-Palmolive Europe
Jan 2007 — Dec 2010 · Geneva, Switzerland
Education
University of Surrey
Bachelor of Science (BS)
1991 — 1995
Skills
- FMCG
- Customer Insight
- Consumer Products
- Key Account Development
- CRM
- Sales Operations
- Competitive Analysis
- Customer Marketing
- Trade Marketing
- Cross-functional Team Leadership
- Shopper Marketing
- Brand management
- Key Account Management
- P&L Management
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