Simmy Sarswat

Asstt Public Interface Officer @Citizens Advice Bureau India

New Delhi, IN

Develop and execute online acquisition generation marketing activities (Search Engine Marketing, Online Advertising, email campaigns, newsletters, and sweepstakes) to acquire interested consumers.2. Coordinate data management to ensure appropriate data transfer processes, data overlays, data hygiene, opt-out compliance, contact management, and de-duping techniques to improve list quality and campaign effectiveness to results.3. Responsible for development of the Interface Management Plan of Citizens Advice Bureau.4. Manage technical coordination meetings and facilitate interaction, where applicable, across all project groups.5. Develop and maintain Internal & External Interface Matrix6. Identify interface performance issues and work with Project Officers and Project Managers to facilitate resolution.