Sim T.

WORK HISTORY

EDUCATION

SKILLS

ABOUT SIM T.

As a seasoned digital category manager, I have honed my expertise in the e-commerce industry, specialising in the Home and Living category. Currently, I am proud to be a part of the dynamic team at TikTok Shop, where I lead the development and execution of category strategies that drive growth and enhance customer experience.My extensive background in the industry includes successful stints at two of the UK\'s most iconic retailers, Argos and Dunelm. During my time there, I was responsible for optimising the product assortment, managing supplier relationships, and implementing promotional campaigns that led to impressive revenue growth.With a deep understanding of market trends and consumer behavior, I am able to curate and present a compelling assortment of products that resonates with our target audience. I am skilled in creating engaging and intuitive merchandising campaigns that drive traffic, conversion, and sales.I am passionate about delivering a personalised and seamless customer experience across all digital touchpoints. By leveraging data-driven insights and collaborating with cross-functional teams, I am able to optimise the online shopping journey and drive customer loyalty.In addition to my professional experience, I hold a First Class degree in Business Management & Economics and am skilled in various e-commerce platforms and tools. I am a proactive problem-solver with a track record of executing successful merchandising initiatives and driving innovation within my category.If you are looking for a results-driven Digital Category Manager with a proven track record of success in digital merchandising, I would love to connect.