Simhadri Yadavalli
Vice President, Strategic Consulting at Epsilon
- Role
- Vice President Strategic Consulting at Epsilon
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Simhadri Yadavalli
Business savvy Technology Executive with hands-on experience in creating vision…
Experience
Vice President Strategic Consulting
Dec 2018 — Present · Atlanta, GA, US
Responsible for the Digital Marketing Transformation, Platform Strategy Definition and delivery for fortune 500 Retail CPG company.• Partner with senior marketing leaders on strategy and growth initiatives to support the overall business growth through data-driven experiences• Created a solution blueprint to deliver customer-centric experiences by deploying the leading marketing technology and data the platform across all customer experiences• Defined the End-to-End Data and Integrations that includes 1st party data, 2nd party, and 3rd party data• Developed a technology architecture, strategy utilizing multiple Agile Scrum teams to build Customer Data Platform;• Working on the Anonymous consumer behavior analytics and Decision Engine that leverages the core Customer Data Platform; includes Data pipelines / Streams into Data Lake, Marketing Warehouse and Analytical and Campaign Data Marts.
Education
Georgia Institute of Technology
Master of Business Administration (MBA), Management of Technology
2013 — 2014
Department of Electronics
Master of Computer Applications (MCA) Equivalent, Computer Science
1997 — 2000
Skills
- Data Warehousing
- Soa
- Motivational Speaking
- Weblogic
- Tomcat
- Business Intelligence
- Integration
- Agile Methodologies
- Pl/Sql
- Sdlc
- E-Commerce
- Software Project Management
- Db2
- Enterprise Architecture
- Web Services
- Business Analysis
- Team Mentoring
- Oracle
- Requirements Analysis
- Software Development Life Cycle (Sdlc)
- Cross-Functional Team Leadership
- Websphere
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