Simcha Weinstein

About Simcha Weinstein

The world needs dreamers and the world needs doers. But above all what the world needs most are dreamers that do.”

Experience

1. Founder

   Dream On Branding & Marketing

   Apr 2017 — Present · Asheville, NC, US

   The most powerful phrase in business.\"it’s not what you sell - it’s who you are”. Understand this, build your company’s marketing and branding strategy around it, and you will have the foundation for a very successful business. People want to buy from a purpose-driven company - one that understands what they value, what they represent, and what they stand for. These heart and soul concepts are the true worth of a company, even more than the product or service that is actually being sold. The difference between being good and being great is finding “the soul of your company” - this is your purpose, why you decided to create your business in the first place. At some point you were driven by something meaningful; you saw how you could make a difference, and you set out to “change the world” through this vision. Occasionally, a company will only need to be reminded of its purpose. Often, however, the need is much greater than that. Typically, what\'s needed is a process of discovery - finding and understanding the purpose of your company. You are selling who you are. not what you sell. This is not how most businesses act or think. But, once you understand this and discover “who you are” as a business, then your marketing and branding efforts will yield results beyond your expectations. And this is what I do - I help you soul-search your business and then help you effectively and creatively tell that story to your customers. It will transform your business. and even better, it may quite possibly transform your life. “The world needs dreamers and the world needs doers. But above all what the world needs most are dreamers that do.”

Education

• The University of North Carolina at Chapel Hill

  B.A., English

  1972 — 1976

Skills

• Trade Shows
• Purchasing
• Sales Operations
• Brand Development
• Grocery
• Marketing Communications
• Negotiation
• Marketing Management
• Email Marketing
• Merchandising
• Fresh Produce
• Market Planning
• National Accounts
• Trade Marketing
• Consumer Products
• Distributors
• Management
• Private Label
• Product Development
• Fmcg
• Forecasting
• Cold Calling
• Inventory Management
• Marketing
• Strategy
• Food
• Retail
• Brand Management
• Cross-Functional Team Leadership
• Food Industry
• Marketing Strategy
• Profit
• P&L Management
• Iri
• Leadership
• Supply Chain
• Key Account Development
• Frozen Food
• Advertising
• Public Relations