Sim Barker
Acdg Division Marketing Lead @T H WHITE Group
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WORK HISTORY
Acdg Division Marketing Lead @T H WHITE Group
Devizes, GB
Managing ACDG division marketing which represents annual revenues of 100 million GBP, 63% of the group’s annual turnover and encompasses new and used Agriculture, Construction, Dairy and Groundcare machinery sales, hire and service.Introduced key initiatives costing under 3K PA, which are generating additional revenues from existing customers and have re-activated a substantial dead account.In detail:Plan, manage and execute separate but connected marketing strategies for the four departments in division.Create integrated multi-platform campaigns for divisional departments. Own and manage communications to opted in consumers including White’s World quarterly newsletter, Stock and Offers stock in shed monthly email.Originator and creator of Dairy Digest, a new quarterly printed publication initiated from farmer feedback featuring news, technical information, guidance, and machinery for sale. Divisional lead on events and open days.Monitor and adhere to GDPR laws.
EDUCATION
North Oxfordshire School of Art
Higher, Education
CIM | The Chartered Institute of Marketing
Professional Diploma, Strategic Marketing
SKILLS
ABOUT SIM BARKER
Creative marketer conversant with whole mix including mapping the market, brand creation…
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