Simarjeet Singh Bhatia
Salesforce Business Analyst @Manulife
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WORK HISTORY
Salesforce Business Analyst @Manulife
Waterloo, ON, CA
At Manulife, I played a pivotal role in driving business growth within Group Retirement Services by managing Salesforce backlog and leading the migration to Salesforce Lightning. My efforts resulted in a 30% reduction in processing times and a 25% increase in sales conversion, significantly enhancing user experience for over 500 users.
EDUCATION
Guru Nanak Dev Engineering College, Ludhiana
Bachelor of Technology - BTech, Electrical, Electronics and Communications Engineering
Conestoga College
information technology business analysis operations , Information Technology
ABOUT SIMARJEET SINGH BHATIA
I am an accomplished Product Owner and Business Systems Analyst with over 7 years of experience in Wealth and Group Retirement Services, specializing in the Salesforce Platform to deliver scalable, customer-centric solutions. As a Salesforce-Certified Professional, I have deep expertise in configuring and optimizing Sales Cloud, Service Cloud, and Salesforce Lightning to drive digital transformation and business growth.At Manulife Financial, I lead Agile teams to define product vision and execute strategies aligned with business objectives, managing product backlogs with tools like Jira and Confluence. I spearheaded the migration to Salesforce Lightning, enhancing user experience for 500+ users and reducing processing times by 30%. By prioritizing epics and user stories, I deliver 10+ high-value features per quarter, ensuring alignment with stakeholder needs. My focus on data-driven decision-making, using metrics like user engagement and adoption, drives continuous improvement through surveys and analytics.Skills: Product Vision & Strategy, Backlog Management, Agile Methodologies (Scrum, Kanban), Stakeholder Collaboration, Salesforce CRM, User-Centered Design, Data Analysis, Cross-functional Team LeadershipTools: Jira, Confluence, Azure DevOps, Miro, Trello, Salesforce Data Loader, Google Suite, MS OfficeCertifications: Certified Scrum Product Owner (CSPO), Professional Scrum Master (PSM I), Certified Salesforce Administrator, Certified Salesforce AI Associate, Certified Salesforce Agentforce Specialist.
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