Simar Ahluwalia

Senior Marketing Manager @Swiggy

Drove ~30% QoQ MTU growth in Tier-1 markets by leading city-level acquisition strategies and media planning. • Led people and stakeholder management initiatives, managing a 3-member in-house team and adigital marketing agency, while partnering cross-functionally with analytics, business finance,revenue, growth, and legal teams within the Swiggy ecosystem• Reduced acquisition costs by ~20% YoY through structured experimentation and A/B testing across various markets. End to end ownership of Paid marketing CAC, ROAS, LTV and retention.• Managed a high-scale performance marketing portfolio of ₹10 Crore (per month) across multiple channels, optimizing for efficiency.•Led advanced app growth and Marketing automation: Have set up SKAN framework for iOS, MetaCAPI integration, and increased adoption of Google Firebase to improve targeting quality.•Improved performance marketing retention by ~4pp: Developed an incrementality framework, toidentify potential pockets of high value high frequency users, resulting in higher M1 retention andimproved ROAS•Improved ~35% YoY improvement in CTR by leading creative optimization using Appsflyer insights,creative benchmarking, and standardizing high-performing Swiggy Food creative elements acrosscampaigns.