Simanta Kashyap Das

About Simanta Kashyap Das

Dynamic Sales and Business Development professional with 10+ years of experience across consumer appliances and telecom industries. I specialize in channel management, market expansion and strategy execution—consistently driving revenue growth and building strong distributor & dealer networks across Northeast India.Currently, I lead channel marketing and strategy execution for the consumer products division of Guwahati branch at Bajaj Electricals Ltd, strengthening market presence through structured channel programs. Prior to this, I spearheaded Appliances Vertical (Premium, Luxury & SDA) sales and distribution at Häfele India Pvt Ltd, managing 3 distributors and a robust network of 70+ active dealers, franchise partners, and a frontline sales team.Earlier in my career, I gained strong telecom exposure as Territory Sales Manager at Vodafone Mobile Services Ltd, driving prepaid distribution through a network of 3 main distributors, 16 associate distributors and 20+ sales executives.With a proven ability to blend sales execution with channel marketing strategies, I continue to focus on scalable growth, market penetration, and building high-performing teams.

Experience

1. Manager - Channel Marketing & Sales Strategy

   Bajaj Electricals Ltd

   Jun 2025 — Present · IN

   I lead the execution of marketing strategies for Consumer Products at Bajaj Electricals across diverse channels to drive business growth, market share, and channel engagement. My role is to implement targeted programs and improve channel performance across markets for Bajaj, Nex, Nirlep & Morphy Richards brands.Key Responsibilities: Business Delivery: Responsible for achieving targeted business outcomes in collaboration with Sales teams across year, quarter and month timelines. Channel Marketing Strategy: Devising, executing, and reviewing category/SKU-specific channel marketing programs, aligned with both national strategy and local sales inputs. Loyalty Program Ownership: Manage and execute Retailer Bonding Program and Retailer Premier League loyalty program across retailer universe. Urban Market Strategy: Drive incremental growth and range expansion in metro markets through strategic urban-focused marketing and sales interventions. BTL Execution & Visibility: Manage execution of BTL activations including in-shop branding, POSMs, and both indoor/outdoor visibility across key metro outlets, with a strong focus on ROI. Trade Promotions: Design and implement targeted trade marketing schemes and promotional campaigns aimed at market share expansion and trade engagement. Distribution Effectiveness: Monitor and improve numeric and weighted distribution, support field force (DSOs & THs) effectiveness and drive shelf and counter presence through focused programs. Data-Driven Marketing: Utilize data analytics tools to enhance distributor and field team productivity, boost program ROI and enable faster decision-making in metro store environments. Promoter Management: Oversee ISP/RPL outlet performance, promoter incentive structure and shopboy initiatives to drive tertiary sales across trade formats.

Education

• National Institute of Technology Silchar

  Master of Business Administration (MBA), Marketing

  2013 — 2015

• Vivekananda Kendra Vidyalaya, Baragolai

  HSC, Science

  2006 — 2008

• Dr MGR Educational and Research Institute

  Bachelor of Technology (B.Tech), Electronics and Communication Engineering

  2009 — 2013

• Vivekananda Kendra Vidyalaya

  SSC, Mathematics, Science, Social Science, English, Hindi

  2001 — 2006