David Simanoff

Senior Marketing Manager @Incquery

On paper, my job description looks like any other marketing manager’s: developing and implementing strategies, running campaigns, measuring performance, and so on. However, I like to think of my role in terms of its impact, not as a list of responsibilities. Here’s what I do: Build awareness, trust, and authority. Create and nurture authentic relationships. Relate to clients and potential clients with empathy and understanding. Discover the wants, needs, and preferences of our clients and prospective clients. Describe the unique benefits that give organizations a strategic advantage and help professionals stand out. To help achieve these goals, I’ve done the following since joining IncQuery in 2022: Developed and refined our brand voice (based on the StoryBrand framework) and visual identity. Created marketing content, such as white papers, case studies, and e-books, to increase brand recognition, demonstrate our expertise, and attract leads. Designed and analyzed a comprehensive market research survey (using the IncQuery platform and Qcision, our custom-built data-cutting tool). Expanded our use of organic and paid social media. Written and programmed automated email workflows. At IncQuery, I’m part of a unified revenue team with no wall between marketing and sales. I report directly to the chief revenue officer and work closely with the CEO and our three regional COOs.