Sima Patel

About Sima Patel

Creative Director with 20+ years of expertise in art direction, digital & print media, and brand management, leading cross-functional teams to drive product sales and enhance customer connections. I excel in crafting immersive 360-degree consumer experiences, executing advertising campaigns, and building a robust digital presence that includes photography, video production, social media engagement, digital marketing campaigns, and e-commerce endeavors. Leading with empathy, I have left a lasting impact on my teams throughout my roles as a director and senior manager.

Experience

1. Creative Studio Lead

   Diageo

   Apr 2024 — Present · New York, NY, US

   Led high-impact creative initiatives across web, paid media, POS, email, organic social, and experiential design, overseeing planning of concept through delivery while ensuring consistent branding and messaging.• Collaborated closely with the ELT, Brand Directors, and Marketing team to align creative vision with business goals, ensuring all campaigns are cohesive and on brand.• Managed a quarter-million yearly budget and a creative team of six full-time and freelance designers, maintaining high creative standards in a fast-paced, agile environment.• Developed the Mr Black Brand World by auditing past work, leading strategic workshops, and creating a unified brand system that was launched with the CMO, brand team, and more than 20 agency partners.• Built and launched a comprehensive Ways of Working (WOW) system covering tiered briefs, asset management, production planning, review cycles, and delivery, bringing clarity, structure, and efficiency to the studio.• Standardized the briefing process by creating custom tiered templates and led the integration of Monday.com to enhance workflow tracking, visibility, and team alignment, enabling the successful delivery of over 140 projects in one year.• Centralized studio communications, hosted weekly creative briefing office hours, and provided hands-on design support during peak periods to ensure projects were completed

Education

• The University of Alabama in Huntsville

  Bachelor of Arts (B.A.), Graphic Design

  1993 — 1996

Skills

• Email Marketing
• Indesign
• Web Analytics
• Web Site Production
• E-Commerce
• Css
• Creative Direction
• Online Advertising
• Social Media Marketing
• Photoshop
• Web Development
• Web Content Management
• Digital Marketing
• A/B Testing
• Digital Media
• Graphic Design
• Illustrator
• User Interface Design
• Advertising
• Blogging Software
• Social Media
• Web Design
• Web Content
• Html
• Email Marketing Software