Silvia Maza

About Silvia Maza

Every event tells a story, and I’m passionate about crafting unforgettable experiences that inspire, connect, and deliver results. With over 12 years of expertise in event marketing and program management, I thrive at the intersection of creativity and strategy, where impactful events drive brand growth and audience engagement.As a Lead Event Program Manager at UKG, I spearheaded large-scale corporate events, trade shows, and virtual experiences, aligning them with business goals to generate leads, boost brand visibility, and ensure exceptional attendee satisfaction. My proven track record includes managing multimillion-dollar budgets, collaborating with cross-functional teams, and designing innovative marketing strategies that deliver measurable ROI.Whether launching HR-focused workshops with SHRM & HRCI credits, creating a book club to engage clients and prospects, or building a thriving online community, I bring a dynamic approach to every initiative. Fluent in English and Spanish, I excel in creating diverse and inclusive experiences that resonate with global audiences.I’m now seeking new opportunities as an Event Marketing Manager or Marketing Specialist, where I can apply my skills to elevate brands and create lasting connections. Let’s create something extraordinary together!With over twelve years of professional experience, my journey has been driven by a passion for innovative program management and a commitment to excellence in events marketing. At UKG, my focus was on leveraging my expertise in trade shows, partner and customer events, and virtual events, and creative problem-solving to enhance our brand\'s reach and impact. My mission is to ensure every project not only meets but surpasses organizational goals, integrating seamlessly with UKG\'s \"people first\" philosophy to nurture an environment that values diverse perspectives.

Experience

1. Specialist, Marketing & Events, Us

   ReSource Pro

   Apr 2025 — Present

Education

• Florida International University

  Bachelor of Arts (B.A.), Communications, Public Relations

  2007 — 2012

Skills

• Strategic Communications
• Salesforce.com
• Advertising
• Marketing
• Marketing Communications
• Facebook
• Public Speaking
• Social Networking
• Public Relations
• Blogging
• Press Releases
• Microsoft Office
• Email Marketing
• Editing
• Social Media
• Event Planning
• Social Media Marketing