Silvina Rodriguez Picaro
Marketing & Branding, Entrepreneur, Speaker, and Author.
- Role
- Partner at Srp Communication & Brand Design
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Silvina Rodriguez Picaro
Silvina Rodriguez Picaro is a serial entrepreneur, international speaker, consultant, and author with over 30 years of experience. She founded SRP Communication & Brand Design, SRP Interactive, SRP Health Care Communication, SRP AI Solutions, and other companies. As a consultant, her clients range from start-ups to Global Corporations. Silvina is an Endeavor\'s mentor, specializing in marketing and author of Tips for Doing Business on the Internet\"(2011), SRP: 20 Years Images (2012), Passion4Brands (2017), Get Ready to WOW!(2021), IDEACTION (2024), and several media articles. Her educational background includes a BFA in Graphic Design from the University of Buenos Aires (UBA), a Master\'s degree in Corporate Communication from the Business and Social Sciences University (UCES), and an MBA in Marketing from Salvador University (USAL) and the State University of New York (SUNY). In addition, she graduated from Seth Godin\'s altMBA and Scott Galloway\'s Brand Sprint.Early in her career, Silvina worked at some of the top advertising agencies in Buenos Aires and São Paulo and the marketing department of La Nacion newspaper. Her work was recognized through over 100 awards, including the Silver Pencil, several Eikon Awards, American Graphic Design Awards, and the Iluminis Award for Excellence in Management Development.Silvina is fluent in Spanish, English, French, and Portuguese and is currently learning Italian.Specialties: Design Thinking, Branding, Digital Trends, Artificial Intelligence (AI), Advertising, Marketing Communications, Internet & Business, Entrepreneurship.
Experience
Partner
Srp Communication & Brand Design
Jan 1990 — Present
SRP is a multi-disciplinary communication & brand design firm. With more than 30 years of experience transforming your strategies and objectives into effective and innovative brand solutions. With offices in Buenos Aires and Miami and a diverse staff of gifted professionals. SRP means Ideas that Work.
Education
altMBA
Seth Godin's altMBA 45 Lava Cohort
2021 — 2021
Universidad de Ciencias Empresariales y Sociales
Master, Corporate Communications
1995 — 1997
University of Buenos Aires
B.F.A, Graphic Design
1986 — 1989
Universidad del Salvador
Master, MBA Marketing
1998 — 2000
Section4 / Scott Galloway (NYU)
Brand Strategy Sprint, Branding and Marketing
2021
Skills
- Search Engine Optimization (SEO)
- Creative Strategy
- Marketing Communications
- Online Advertising
- Web Design
- Integrated Marketing
- New Media
- Digital Media
- Corporate Branding
- Creative Direction
- Corporate Communications
- Public Speaking
- Customer Relationship Management (Crm)
- Interactive Advertising
- Brand Development
- Strategy
- Art Direction
- Newsletters
- Content Management
- Mobile Marketing
- SEO
- Crm
- Search Engine Marketing (Sem)
- Direct Marketing
- Web Marketing
- Media Planning
- Online Marketing
- Digital Marketing
- Advertising
- Marketing
- Design Thinking
- Branding & Identity
- Email Marketing
- Digital Strategy
- Public Relations
- Internal Communications
- Social Media Marketing
- Brand Management
- Content Strategy
- Marketing Strategy
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