Silvina Penovi
- Role
- Senior Ux Researcher at Walmart
- Location
- Laguna Beach, CA, US
- LinkedIn followers
- 500 followers
About Silvina Penovi
Seasoned UX, product and market research professional with 20+ years of experience in the…
Experience
Senior Ux Researcher
Aug 2019 — Present
Designed and conducted user experience (UX) research to inform the development of proprietary software tools. Worked with Business, Product, Design, Operations and Engineering teams in eCommerce, procurement and supply chain to develop internal- and external-facing apps. Defined and applied the most suitable research methods to every phase of the product development: field visits, contextual inquiry, in-depth interviews and focus groups in discovery phases; various methodologies for concept testing; usability during pilot/launch; and quantitative surveys after implementation. Trained designers and product managers to conduct their own generative and evaluative research.
Skills
- Cross-Functional Team Leadership
- Asia Pacific
- Advertising
- Strategy
- Business Planning
- Competitive Analysis
- Automotive
- Customer Insight
- Marketing
- Crm
- Strategic Planning
- Photography
- Marketing Research
- Management
- Marketing Communications
- Product Development
- Brand Management
- Market Research
- Program Management
- Project Management
- Consulting
- Brand Development
- Direct Marketing
- Marketing Strategy
- Management Consulting
- Photojournalism
- Business Strategy
- Corporate Identity
- Market Analysis
- Customer Relationship Management (Crm)
- Travel Photography
- Research
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