Silvina Baldermann
US Spanish creative brand leader (copywriting and voiceover direction)
- Role
- Manager, Hispanic Market Creative & Broadcast Production at Macy's Retail Holdings, Inc.
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Silvina Baldermann
Bicultural marketing and linguistics professional with 25+ years of experience crafting…
Experience
Manager, Hispanic Market Creative & Broadcast Production
Sep 2011 — Present
Lead all Spanish-language communications and creative for Macy’s Hispanic consumer segment.• Ensure delivery of strategic messaging across digital, TV, radio, in-store, and social platforms.• Serve as subject matter expert for cultural adaptation, ensuring brand integrity and resonance in all consumer-facing assets.• Collaborate with marketing, production, merchandising, legal, and external partners and agencies to shape multicultural initiatives.• Manage casting, voice-over direction, vendor relations, and quality control across touchpoints.
Skills
- English
- Spanish
- Language Teaching
- Adaptation
- Interpreting
- Foreign Languages
- Market Research
- Website Localization
- Editing
- Trados
- Technical Translation
- Globalization
- Internationalization
- Intercultural Communication
- Literature
- Localization
- Desktop Publishing
- Multilingual
- Translation
- Terminology
- Italian
- Research
- Legal Translation
- Manuals
- Copywriting
- Marketing
- Language Services
- Linguistics
- Transcription
- Proofreading
- Advertising
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