Silvija Papka
Strategic planning, Digital customer experience development
- Role
- Director, Strategic Programs & Marketing at Snap-on
- Location
- Kenosha, WI, US
- LinkedIn followers
- 500 followers
About Silvija Papka
Specialties: Strategic planning, Consumer Insights, Brand Strategy, Innovation, Marketing Strategy, Process improvement
Experience
Director, Strategic Programs & Marketing
Oct 2020 — Present
Education
Carthage College
B.A., International Political Economy, Spanish and French
1998 — 2001
Northwestern University - Kellogg School of Management
MBA, Marketing, Management and Strategy, Entrepreneurship and Innovation
2009 — 2012
Skills
- Strategy
- E-Commerce
- Product Launch
- Brand Development
- Segmentation
- Market Research
- Integrated Marketing
- Customer Insight
- Management Consulting
- B2b
- Direct Marketing
- Marketing
- Management
- Business Development
- Digital Marketing
- Account Management
- Team Leadership
- Forecasting
- Marketing Communications
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Lead Generation
- Crm
- Consumer Products
- Business Planning
- Product Marketing
- Sales Operations
- Supply Chain Management
- Business Intelligence
- Pricing
- Marketing Management
- Market Analysis
- Email Marketing
- Competitive Analysis
- Leadership
- Marketing Research
- Sales Management
- Brand Architecture
- Strategic Planning
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