Silvija Papka

Strategic planning, Digital customer experience development

Role
Director, Strategic Programs & Marketing at Snap-on
Location
Kenosha, WI, US
LinkedIn followers
500 followers

About Silvija Papka

Specialties: Strategic planning, Consumer Insights, Brand Strategy, Innovation, Marketing Strategy, Process improvement

Experience

  1. Director, Strategic Programs & Marketing

    Snap-on

    Oct 2020 — Present

Education

  • Carthage College

    B.A., International Political Economy, Spanish and French

    1998 — 2001

  • Northwestern University - Kellogg School of Management

    MBA, Marketing, Management and Strategy, Entrepreneurship and Innovation

    2009 — 2012

Skills

  • Strategy
  • E-Commerce
  • Product Launch
  • Brand Development
  • Segmentation
  • Market Research
  • Integrated Marketing
  • Customer Insight
  • Management Consulting
  • B2b
  • Direct Marketing
  • Marketing
  • Management
  • Business Development
  • Digital Marketing
  • Account Management
  • Team Leadership
  • Forecasting
  • Marketing Communications
  • Brand Management
  • Cross-Functional Team Leadership
  • Marketing Strategy
  • Lead Generation
  • Crm
  • Consumer Products
  • Business Planning
  • Product Marketing
  • Sales Operations
  • Supply Chain Management
  • Business Intelligence
  • Pricing
  • Marketing Management
  • Market Analysis
  • Email Marketing
  • Competitive Analysis
  • Leadership
  • Marketing Research
  • Sales Management
  • Brand Architecture
  • Strategic Planning

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Silvija Papka — Director, Strategic Programs & Marketing at Snap-on in Kenosha, WI, US | Unifers