Silvia Zanella

People Culture and Employee Experience Leader - Europe West @EY

Milan, IT
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WORK HISTORY

Jul 2021 — Present

People Culture and Employee Experience Leader - Europe West @EY

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Milan, IT

EDUCATION

2014 — 2014

Universität St. Gallen-Hochschule für Wirtschafts-, Rechts- und Sozialwissenschaften

Business Engineering Accelerated

2017 — 2017

IMD Business School

Being Innovative

2014 — 2014

Hyper Island

Leading with Innovation - a Social Media Master Class

2016 — 2017

Scuola Holden

Successful digital storytelling

2012 — 2012

Istat

Corso di Specializzazione di 2° livello-CS2

2024 — 2025

InTheBoardroom by Valore D

Executive

2011 — 2011

MIP-Politecnico Di Milano

Executive Course in Marketing Performance

2020 — 2021

The London School of Economics and Political Science (LSE)

MBA Essentials

2017 — 2017

IMD Business School

Digital Disruption

2006 — 2007

Università Cattolica del Sacro Cuore

Full marks Master

1997 — 2003

Alma Mater Studiorum - Università di Bologna

Full marks degree

2015 — 2015

University of London

Managing the Company of the Future

SKILLS

Marketing StrategyPersonal BrandingSocial MediaStrategic CommunicationsSocial RecruitingMarketing ManagementMarket AnalysisEmail MarketingWeb 2.0Event ManagementDigital StrategyEmployee EngagementEmployer BrandingSemPublishingTeam LeadershipOnline MarketingHuman ResourcesCorporate CommunicationsDigital ReputationPublic SpeakingTeam ManagementDirect MarketingEcommerceManagementLabor EconomicsSEOPress OfficeBloggingDigital MarketingCommunity ManagementPress ReleasesDigital MediaWeb AnalyticsNew MediaMarketing CommunicationsWeb MarketingMarketingCopywritingJournalism

ABOUT SILVIA ZANELLA

I build employee experiences and employer branding that power transformation. With 20+ years leading HR communications at global and regional scale, I design and deliver human‑centered strategies that connect people, purpose, and performance, so culture becomes a lever for change, not a by‑product. As People Culture & Employee Experience Leader for Europe West and Head of Employee Experience, Employer Branding & HR Communications for Italy at EY, I translate the future of work (including AI‑enabled ways of working) into practical programs across advocacy, internal communications, and engagement. I partner with recruiting marketing to help hire and retain thousands of colleagues each year, ensuring a consistent, differentiated people experience end‑to‑end. I’m also a TEDx speaker, journalist, author, and trainer on the future of work, with a focus on innovation, talent attraction, and people culture. I hold MBA Essentials (LSE) and certifications in digital disruption, innovation, DE & I, and change management. My mission: enable organizations and individuals to navigate change with clarity and responsibility, leveraging technology to augment human potential, foster collaboration, and deliver measurable impact.

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Silvia Zanella — People Culture and Employee Experience Leader - Europe West at EY in Milan, IT | Unifers