Silvia Morganti
Creative Director, Global Brand & Creative @TikTok
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WORK HISTORY
Creative Director, Global Brand & Creative @TikTok
Los Angeles, CA, US
I lead brand and product campaigns at TikTok focused on positioning the platform as a destination for discovery. My work centers on shaping integrated storytelling that connects platform features, community behaviors, Creators and cultural moments.
EDUCATION
UCLA Extension - Custom Programs & Corporate Education
Certificate, Marketing & Communication Program
Istituto Europeo di Design
Bachelor of Arts - BA, Advertising and Marketing Communications
SKILLS
ABOUT SILVIA MORGANTI
As a Brand & Creative Director, I bring over 15 years of visual storytelling experience to top US tech and media organizations. • Specialized in shaping brand identities and executing comprehensive 360° marketing strategies with a customer-centric approach.• Proficiency with GTM strategies and simplifying complex tech features into value propositions for customers.• Experience building creative teams from scratch, driving design excellence and spearheading impactful launches on a tight timeline and budget.• Track record of campaigns that turn products into culturally relevant brands.• Expertise in marketing content that connects and converts across all channels.• Ability to deal with ambiguity, flex between high-level strategy and hands-on execution.
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