Silvia Thomas
Marketing Strategist | Paid Ads & Brand Growth
- Role
- Head - Brand Growth at Factor Notes
- Location
- Kochi, IN
- LinkedIn followers
- 500 followers
About Silvia Thomas
Google certified Digital Marketer | Social Media Manager | Paid Ads | Email Marketing | PPC
Experience
Head - Brand Growth
Aug 2024 — Present · Kochi, IN
Developing & executing 360° marketing strategies to drive brand growth across digital, social media, and e-commerce platforms.2. Managing performance marketing campaigns on Meta Ads & Google Ads, optimizing ROAS, and scaling revenue.3. Overseeing Shopify marketing & conversion optimization, utilizing tools like Rebuy App for upselling, cross-selling, and product bundling.4. Implementing WhatsApp, email, and SMS marketing strategies to nurture leads, engage customers, and boost retention.5. Driving Instagram & social media marketing, creating engaging content strategies, influencer collaborations, and community-building initiatives.6. Leading and mentoring a digital marketing team of 10, delegating tasks, setting KPIs, and ensuring seamless campaign execution.7. Analyzing data and ad performance using Google Analytics, Meta Ads Manager, and Shopify dashboards to improve marketing effectiveness.8. Conducting A/B testing & CRO experiments, optimizing landing pages, ad creatives, and messaging to enhance user experience and conversions.9. Developing brand positioning & storytelling strategies, aligning content, creatives, and campaigns to enhance FactorNotes’ premium brand image.10. Coordinating with internal teams & stakeholders, ensuring smooth execution of product launches, promotions, and seasonal campaigns.
Education
Annai Mathammal Sheela Engineering College
Bachelor of Engineering - BE
2010 — 2014
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