Silvia M. Estrella

About Silvia M. Estrella

I am a Marketing and International Business professional with previous experience in…

Experience

1. Marketing Specialist

   Itsynch

   Jan 2023 — Present · Orlando, FL, US

   SEO Responsibilities: • Keyword research: I help identify relevant and high-traffic keywords to target in website content, meta tags, and headings to improve search rankings.• On-page optimization: I optimize website content, meta tags, and headings to improve search engine rankings and user experience.• Competitor analysis: I monitor competitors\' SEO strategies and keyword rankings to identify opportunities for improvement and stay ahead in the market.• SEO reporting and analysis: I track and analyze website traffic, search rankings, and other SEO-related metrics using tools such as Google Analytics and SEMrush to measure the effectiveness of SEO efforts and make data-driven decisions.Social Media Management Responsibilities: • Content strategy: I help develop content strategies for LinkedIn and Instagram that align with the company\'s goals and objectives.• Bilingual content creation and publishing: I create and publish content for LinkedIn and Instagram in Spanish and English for brand awareness, lead generation, and to find potential new employees.• Engagement: I engage with our followers by responding to comments, messages, and other forms of engagement.• Reporting and analysis: I track key performance indicators relevant to our social media strategy for each platform. I use this data to refine our content strategy and improve social media performance.Paid Campaigns Responsibilities: • Google Ads: I help create ads based on research and keyword analysis to attract new leads and create brand awareness.• LinkedIn Ads: I help create display ads, video ads, and InMail sponsored messages for lead generation based on research and keyword analysis. I monitor campaigns\' performance and use the data gathered to optimize the campaigns, such as adjusting targeting or ad creative. I use tools such as Sales Navigator to better reach our target audience.