Silvia Ghisolfi
Senior Promotions & Partnerships Manager @Gardaland - Merlin Entertainments Limited
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WORK HISTORY
Senior Promotions & Partnerships Manager @Gardaland - Merlin Entertainments Limited
EDUCATION
Università degli Studi di Parma
Master marketing per il settore beni di lusso
Università degli Studi di Parma
Laurea in Economia e Commercio
SKILLS
ABOUT SILVIA GHISOLFI
I am an highly influential and results-oriented manager with 20 years experience in marketing, promotions, partnerships and sales for consumer goods industries and entertainment. Trained in building long lasting strategic partnerships, cross promotions and integrated marketing projects to achieve incremental revenue, increased brand affinity, product awareness, brand equity. At Gardaland, drove high value sponsorship revenue, via naming and leading rights deals, including Coca Cola, Nestlé, TIM, Intesa Sanpaolo, Swatch, Heineken, Perfetti Van Melle, Mellin, Grana Padano, San Carlo, Segafredo, Volkswagen Italia. Also, at Gardaland, created over 50 successful strategic partnerships, leading projects for high-profile brands, including LEGO, San Benedetto Water, Sammontana, Granarolo, Plasmon, Cameo, Bauli, Nintendo, Huawei, Vodafone. I have a proven track record for delivering results and creating value and growth while having fun and working with passion. KEY SKILLS • Marketing Strategy / Partnerships / Sponsorship / Co-Marketing / Promotions / Licensing / Loyalty Initiatives / Product Placement • Contract Negotiations / Account Management / Financial Acumen / Budgeting • Advanced Analytical and Communication Skills / Ability to Develop Strategic Vision and Manage Execution / Extensive International Background • Complex problem Solving / Creativity / Innovation / Strong Influencing Skills / Highly Self-Motivated / Open Minded
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