Silvia Garagnani

Brand Experience Director @dentsu

Milan, IT
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 2021 — Present

Brand Experience Director @dentsu

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Milano, IT

EDUCATION

2006 — 2007

Istituto Europeo di Design

Master

2002 — 2006

Alma Mater Studiorum – Università di Bologna

Laurea

SKILLS

StrategyCorporate IdentityCustomer InsightStrategia DigitaleRicerche Di MarketingIntegrated MarketingMarketing CommunicationsStrategiaMedia PlanningCreative BriefsMarketing CommunicationBrand ArchitectureInteractive MarketingConoscenza Del ClienteDigital MediaQualitative ResearchMarketing IntegratoIntegrated Campaign PlanningPubblicità OnlineCreative StrategyStrategia CreativaStrategic PlanningSocial MediaDigital MarketingStrategia MediaticaMedia StrategyMarketing InterattivoMobile MarketingMarketing DigitaleOnline AdvertisingAdvertisingMarketing ResearchDigital StrategyPubblicitàConsumer InsightMarketingBrand Development

ABOUT SILVIA GARAGNANI

My job is to build positive and profitable relations among brands and people. I\'m a multidisciplinary strategist experienced in key communication areas: creative advertising, brand design, media 360° and the design & orchestration of digital channels. I\'ve had the opportunity to work with clients that were big and small, international, local, brave, safe, successful, challenged, across nearly every industry: Beauty, Luxury, FMCG, Automotive, Pharma, TLC, Entertainment. My job is about- consumer\'s behavior understanding - designing strategies able to inspire advertising creatives, tech dev & ux and media specialists - data-bridged analytics & insights across different type of metrics (media, attitudinal, behavioural, business)- research design and management - project management / accounting on multi-disciplinary teams - people development / coaching

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Silvia Garagnani — Brand Experience Director at dentsu in Milan, IT | Unifers