Silvia Fouad

Senior Marketing Associate @ World Pantry

Role: Senior Marketing Associate at Worldpantry.Com
Location: New York, NY, US
LinkedIn followers: 500 followers

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About Silvia Fouad

With three years of experience as a Marketing Assistant, I\'ve accumulated valuable…

Experience

Senior Marketing Associate
Worldpantry.Com
Nov 2023 — Present
Manage end-to-end campaign execution for brands including Tootsie Roll, Goya Foods, Morton & Bassett, Loacker, Quest, and Premier Protein, overseeing strategy, creative alignment, and performance tracking across email, SMS, and direct mail- Partner with brand teams to develop and maintain a consistent, on-brand voice across social media, influencer communications, email, SMS, and direct-to-consumer touchpoints- Support seasonal promotions, product launches, and retail activations by managing campaign timelines, creative deliverables, and cross-team alignment- Support influencer campaigns from planning to execution, sourcing talent, coordinating deliverables, tracking performance, and ensuring integration into broader marketing activations- Collaborate with cross-functional teams to create topical content calendars that align with cultural trends, product launches, and VIP talent moments- Draft community-facing responses, direct messages, and engagement copy to maintain authenticity- Execute real-time social engagement strategies, inserting brands into trending conversations to expand reach and relevancy- Analyze campaign and engagement KPIs (conversion, reach, sentiment, creator ROI) using Google Analytics, Looker, and Decile; translate insights into actionable recommendations for future strategies- Provide on-site event support for activations, assisting with creator content capture, community engagement, and live posting to enhance visibility and impact-Coordinate with eCommerce and marketing teams to tie community engagement to product conversion, loyalty programs, and retention initiatives.

Contact information

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Work email
s••••••••@worldpantry.com
Personal email
•••••@•••••.com
Direct dial
+16•••••••19

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Current company

Worldpantry.Com

Technology; Information and Internet · 45 employees · Founded 1998 · San Francisco, California, United States

World Pantry partners with leading food brands and consumer brands to build an ecommerce presence that strengthens their overall business and creates lasting relationships with their customers. We handle the complex, behind-the-scenes aspects of ecommerce — operations, logistics, technology, fulfillment, legal compliance and customer service — so brands can stay focused on what inspires them like their products and brand. We build and operate customized ecommerce solutions in many different spheres-Full-Service Direct-to-Consumer (DTC) Stores -3PL Fulfillment Ecommerce Services (through our subsidiary, WP Logistics)-Marketplace Operations and Management (Amazon, Walmart, Target, Faire)-Small Wholesale (B2B) Stores Our world-class service has earned World Pantry a Net Promoter Score (NPS), significantly higher than industry leaders like Amazon or Apple, which in turn drives exceptional customer loyalty and sustainable brand growth. World Pantry\'s purpose-driven team is committed to integrity, accountability, and building long-term partnerships that enable our brand partners to grow and thrive.

worldpantry.com

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