Silvia Fernandes
Account Team Lead- Social @PivotRoots
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WORK HISTORY
Account Team Lead- Social @PivotRoots
Mumbai, IN
Lead a dedicated social media team across multiple brand mandates, driving strategy, execution, and performance.• Develop integrated social strategies aligned with media plans, ensuring seamless coordination between content, media, and platform innovations.• Oversee end-to-end social operations including campaign planning, performance monitoring, and client servicing.• Supervise and execute on-ground brand activations while ensuring smooth coordination across teams and partners.• Actively contribute to new business pitches by crafting compelling social media strategies and creative storytelling ideas tailored for diverse industries.
EDUCATION
Kalinga University, Raipur
Bachelor of Arts - BA, Psychology
L S Raheja College of Arts and Commerce Juhu Road Santacruz West Mumbai 400 054
HSC, Arts
St. Teresas Institute of Education C/o St Teresas Convent S V Road Santacruz Mumbai 400 054
SSC
ABOUT SILVIA FERNANDES
Experienced in Advertisement Operations and Influencer Marketing with a demonstrated history of working in the Online Marketing and Advertising industry. Skilled in Real-Time Bidding (RTB), Online Advertising, Influencer Marketing and Social Media.
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