Silvia Fabbrani

Sales Director Consumer Electronics Channel @Procter & Gamble

Roma, IT

Role Mission: Lead the development and execution of Oralb and Braun commercial strategy in the consumer electronics channel, ensuring the achievement of sales and market share objectives. Manage the sales team (>20 people) and maintain strategic relationships with key players in the sector (specialized retailers offline and online).Main rsponsibilities:1. Develop, implement and monitor the commercial plan for the consumer electronics channel.2. Manage relationships with key national and international accounts3. Analyze market trends and competition to identify growth opportunities.4. Lead and motivate the dedicated sales team, setting clear goals, stimulating a growth mindset and ownership culture.5. Collaborate closely with trade marketing and supply chain to optimize commercial activities.6. Define and negotiate commercial agreements and promotional plans.7. Monitor key sales KPIs (sell-in, sell-out, shares), and ROI.

Università degli Studi di Verona

Laurea triennale, Economia e Commercio

Università Bocconi

Laurea Magistrale LM, Management