Silvia Carazo Soto

Geschäftsführer Head of International Brand & Campaign Csr-management & Creation @Kaufland

International product and brand leadership across multiple European markets.Responsible for the strategic leadership and development of Kaufland’s international brand across multiple European markets, working closely with Board and C-Level leadership.Driving international brand strategy, omnichannel communication, and CSR integration, with a focus on positioning the brand as a strategic growth driver and strengthening marketing as a core business function.Leading international teams and transformation initiatives to enhance brand relevance, organizational effectiveness, and sustainable growth.I lead an international organization with four direct leadership reports and an Executive Assistant, with an overall team size of approximately 25–30 employees across eight European markets.