Silvia Barbon

Think of me as the matchmaker between brands and their audiences ! My superpower? Turning data into captivating campaigns that don’t just catch eyes but open wallets!

Role
Marketing & Media Director at Cariola Group
Location
Miami, FL, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Silvia Barbon

Marketing and business Director with over 15+ years experience in driving and achieving record sales. My background includes founding my own PR agency and managing key accounts for global brands like BMW and BP.• Excellent planning abilities, particularly in broadcast, print, outdoor, online and radio.• Superb negotiation skills, needed to guarantee great pricing and audience reach.• Works well under pressure, thriving under tight deadlines.• Can easily work with a wide range of people, including clients, sales people and your own staff• Able to analyze research data to determine best placement for the client\'s needs• Extremely well-organized

Experience

  1. Marketing & Media Director

    Cariola Group

    Nov 2015 — Present · Miami, FL, US

    Ensure that the products are seen by the target demographic in the ad campaign. Using a mixture of market research, analysis, pricing structure, I’m responsible for making sure the ad campaign has enormous reach for the best possible price.

Education

  • Universidad Iberoamericana, Ciudad de México

    Diplomado, Administracion Estrategica y Desarrollo de Negocios

    2001 — 2002

  • Universidad Iberoamericana www.uia.com México

    Master; MBA, Business Administration

    2001 — 2002

  • Tecnológico de Monterrey

    Licenciada, Marketing

    1996 — 1999

  • Universidad Autónoma de Madrid

    MBA, Economics

    2002 — 2004

Skills

  • Sales Operations
  • New Business Development
  • Strategy
  • Social Media Marketing
  • Marketing
  • Online Advertising
  • Forecasting
  • Sales
  • Business Planning
  • Public Relations
  • Business Strategy
  • Advertising
  • International Sales
  • Management
  • Team Building
  • Brand Management
  • Marketing Strategy
  • Sponsorship
  • Project Management
  • Entrepreneurship
  • Event Planning
  • Social Media
  • Corporate Communications
  • International Business
  • Account Management
  • Market Research
  • Project Planning
  • Competitive Analysis
  • Contract Negotiation
  • Strategic Partnerships
  • Retail
  • B2b
  • Direct Marketing
  • Brand Development
  • Product Marketing
  • Social Networking
  • Marketing Communications
  • Budgets
  • Sales Management
  • Event Management

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Silvia Barbon — Marketing & Media Director at Cariola Group in Miami, FL, US | Unifers