Silvia Avanzini
Head of Communications @ Vay
- Role
- Head of Communications at Vay
- Location
- Las Vegas, NV, US
- LinkedIn followers
- 500 followers
About Silvia Avanzini
I am an experienced Corporate Communications and Public Relations professional with a proven track record in high-growth B2C and B2B companies. I advise senior executives on communication strategies and lead high-performing teams across the United States and Europe, excelling in dynamic, international settings. Recognized for fostering strong partnerships with cross-functional teams, stakeholders, and agencies, I bring a collaborative and results-driven approach to every initiative. With expertise in project management, I consistently oversee multiple campaigns simultaneously and deliver measurable outcomes while maintaining financial accountability.
Experience
Head of Communications
Aug 2024 — Present · Las Vegas, NV, US
Vay develops automotive-grade technology for remote driving and provides a door-to-door driverless car rental service in Las Vegas, Nevada- Lead and manage the Communications Teams in the US and Europe, overseeing recruitment, task delegation, role development, and performance management- Manage collaboration with PR agency teams, including contracts and financials- Develop and execute communication strategies for the US (80%) and Europe (20%), covering PR, Corporate Communications, and Social Media- Define and monitor team performance metrics and quarterly KPIs- Develop, forecast, and manage the annual Communications budget- Oversee Crisis Communications, working closely with the Legal Team to manage reputational risks and advise Leadership on response strategies- Partner with investors and stakeholders on joint projects- Secure speaking opportunities for the Leadership Team at industry conferences and organize the company’s participation in key trade shows, such as CES in Las Vegas- Collaborate with the People, Design, Marketing, Product, Operations, Engineering, and Legal teams, as well as Public Affairs consultants, to ensure consistent messaging both inside and outside the organization and the successful completion of projects- Oversee the publication of website content, including blog articles and press material.
Education
University of Greenwich
Master's degree, Public Relations
2015 — 2016
Istituto Universitario per Interpreti e Traduttori
Bachelor's degree, Interpreting and translation
2011 — 2015
Skills
- Lingua Inglese
- Strategic Planning
- Foreign Languages
- Lingue Straniere
- Traduzione
- Microsoft Excel
- Marketing Communication
- Microsoft Office
- English
- Italian Translation
- Creative Campaign Development
- Public Speaking
- Campaign Strategies
- Research
- Translation
- Assistenza Clienti
- Marketing Communications
- Pubbliche Relazioni
- Simultaneous Interpretation
- Customer Service
- Campaign Monitor
- Crisis Communications
- Strategic Public Relations Planning
- Marketing
- Public Relations
- Ricerca
- Crisis Communication
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