Silvi Specter

About Silvi Specter

If name of the growth marketing game is standing out, why settle for the same ol\' overused playbook? I create standout marketing for startup founders who have high standards and no marketing team. As a first marketing hire at multiple fast-growing startups, including Lemonade, I know what it takes to build winning go-to-market and lead generation programs from scratch. I ditch overused playbooks and use a hyper-creative, data-driven marketing framework that\'s proven to make brands stand out. I have a surgical approach to marketing that optimizes for business outcomes and marketing ROI. My 20+ startup clients have specialized in: → SaaS → Fintech → Edtech → Greentech → Insurtech & insurance → Martech and sales tech → AI (artificial intelligence) → Healthtech & healthcare My superpowers are: → Go-to-Market: Whether you’re emerging from ~stealth~ or launching a shiny new feature, it’s crucial that your target audience is hyped up and ready to spread the word. I’ll create and execute a results-driven strategy across multiple channels that puts your product at the top of your audience’s mind. → Demand Generation: You’re eager to rake in leads, and need the research, strategy, messaging, and execution off your plate. I’ll launch a strategic mix of organic content and channels that showcase what makes you different. You’ll gain traction with your target customers and generate high-quality leads that will take your business to the next level. → Fractional Head of Marketing: You’re craving senior marketing expertise without the overhead. And guess what? You can have your cake and eat it too. I’ll dive into your business, product, and marketing challenges, and work alongside your badass team to create high-impact marketing that’ll take your startup to the next level and drive a return on investment. → Strategic Consulting: You need a partner to kick your marketing up a notch and help you stand out. I\'ll help you overcome obstacles, uncover hidden opportunities, and pave the way for growth. From strategic planning to creative brainstorming, I’ll ensure your marketing campaigns exceed your expectations. If you\'re on the search for a Fractional CMO to lead your brand strategy, growth marketing, or go-to-market, you\'re in the right place. Clients typically come to me for: → Brand strategy → B2B marketing → Digital strategy → Growth marketing → Marketing advisory → Brand management → Go-to-market consulting → Fractional CMO expertise Sound like you? Reach out at s••••••••@gmail.com.

Experience

1. Digital Marketing Consultant

   Specter

   Mar 2023 — Present · New York, NY, US

   I create bold marketing for startup founders with big standards and very little marketing. My superpowers are- Standout go-to-market programs- Strategic branding/messaging- Website content that makes brands stick- Data-driven demand generation programsI specialize in the SaaS, fintech, B2B, and healthcare industries.

Education

• University of Pennsylvania

  Bachelor's degree

  2012 — 2016

• The Shipley School

  High School

  2008 — 2012