Mark Silverman
- Role
- Director - Digital Lab and Omnichannel Strategy, Gastroenterology at AbbVie
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Mark Silverman
Digital strategy leader specializing in AI-driven innovation, omnichannel marketing, and…
Experience
Director - Digital Lab and Omnichannel Strategy, Gastroenterology
Dec 2022 — Present
Responsible for driving customer engagement and business growth by leading the development and execution of a comprehensive, data-driven omnichannel strategy, with a focus on identifying new opportunities across digital channels and ensuring a seamless, cohesive customer experience. Key Responsibilities Include- Developing strategic omnichannel roadmaps that align with overall business objectives and leverage customer data, market research, and industry trends- Leading cross-functional teams to successfully implement innovative initiatives, resulting in increased customer acquisition, retention, and satisfaction- Fostering strong collaboration between marketing, sales, IT, and operations teams to ensure seamless integration of omnichannel initiatives- Establishing and managing partnerships with external stakeholders such as agency partners and technology providers, maximizing the effectiveness of our omnichannel strategy- Defining, tracking, and analyzing key performance indicators (KPIs) to measure the success of omnichannel initiatives and inform data-driven decision-making- Continuously monitoring industry trends, competitor strategies, and regulatory changes to maintain the relevance and competitiveness of our omnichannel strategy- Building and leading high-performing teams, fostering a culture of innovation, collaboration, and continuous improvement. Throughout my tenure in this role, I have utilized my deep understanding of the pharmaceutical industry, customer behavior, and digital technologies to deliver exceptional results. As a dedicated and visionary leader, I am passionate about enhancing customer experiences and driving business success.
Skills
- Interactive Advertising
- User Scenarios
- Marketing
- Mobile Marketing
- Digital Marketing
- Marketing Strategy
- Mobile Devices
- Strategy
- Interactive Marketing
- Usability Testing
- Ethnography
- Marketing Communications
- Online Advertising
- Analytics
- Statistics
- Information Architecture
- Agile Methodologies
- Digital Strategy
- Social Psychology
- Experience Design
- Customer Insight
- Digital Media
- Competitive Analysis
- Social Media Marketing
- Customer Relationship Management (Crm)
- Integrated Marketing
- Web Analytics
- Advertising
- User-Centered Design
- Keynote
- Brand Development
- Creative Direction
- Persona Development
- Usability
- Mentoring
- Strategic Planning
- Content Strategy
- Client Relations Skills
- Market Research
- User Experience
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