Ashley Silver

About Ashley Silver

Integrated Investment & Omnichannel Media Strategy leader focused on elevating teams, strengthening enterprise partnerships, and driving strategic media decisions that unlock meaningful business outcomes, all while leading with a people-first philosophy rooted in continuous learning, development, and embracing challenges. I’m passionate about building strong partnerships, exploring innovative media strategies, and leveraging new technologies, while supporting sustainability, enjoying travel and nature, and raising ALS awareness. “Leave it better than you found it” should apply to more than just a hiking trail — it should apply to the work, the industry, and the people we impact.

Experience

1. Integrated Investment, Group Director

   CROSSMEDIA

   Sep 2022 — Present

   Strategic Leadership & Investment Excellence- Lead cross-channel investment strategy (direct buys, biddable, offline) driving cohesive total marketplace planning and performance- Serve as senior counsel to Planning and client leadership, transforming client business needs into investment frameworks, partnership strategy and measurable revenue-driving decisions- Represent agency externally as a thought leader on marketplace evolution, platform shifts and future-facing investment opportunitiesClient Growth & Business Impact- Strengthened enterprise partner negotiations, unlocking incremental value and driving proactive upsell opportunities grounded in business outcomes and first to market opportunities- Built strategic investment roadmaps, testing agendas and partnership priorities that accelerated innovation and positioned Crossmedia as a strategic business driver- Operate as senior escalation and deal authority, ensuring investment decisions are strategically sound, marketplace informed and built for efficiency and savingsTeam Development, Culture & Org Influence- Build, coach and mentor senior investment talent; elevate business + financial acumen, strategic thinking and client leadership capabilities across Directors+- Establish best-in-class Integrated Investment processes and rigor that scale across accounts; improve operational consistency, clarity and delivery excellence- Champion Crossmedia culture through coaching, knowledge sharing, cross department training and people-first leadership practicesNew Business & Agency Impact- Lead Crossmedia\'s Integrated Investment practice evolution through process development, Enterprise Partnership negotiations and activation, and agency-wide standards adoption- Actively participate in pitch work as Integrated Investment lead, shaping strategic Marketplace POVs and narratives that differentiate the agency

Education

• Bartend Authentic Schools

  Certificate in Bartending, Mixology

  2006 — 2006

• Michigan State University

  Bachelor of Arts, Advertising

  2006 — 2011

Skills

• Outlook
• Research
• Media Planning
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Social Networking
• Mendelsohn
• Mmr
• Quickbooks
• Mri
• Comscore
• Spss
• Microsoft Office
• Qualtrics
• Prisma