Silvena Milenkova
Research & Strategy at BuzzBack Market Research
- Role
- Head, Research & Strategy at Buzzback
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Silvena Milenkova
Dynamic, experienced and driven executive who leads research and strategy initiatives to produce demonstratively better business results in multifaceted environments. Exceptional decision maker adept at propelling through complexity and forging relationships with key stakeholders to optimize growth and profitability. Skilled in Strategy Development, Innovation, Consulting and Marketing Science. Excellent academic credentials, including MA in Political Science and International Relations from Columbia University.
Experience
Head, Research & Strategy
Feb 2014 — Present · New York, NY, US
Create and guide business strategy, with a particular focus on innovation, methodology development and implementationDevelop short and long term strategic goals and objectives which directly impact growth and innovation Lead in development and implementation of proprietary research techniquesConsult with clients from top Fortune Global 500 companies on key business issues and play a pivotal role in their innovation initiativesOversee all key departments providing a seamless flow and integrationDesign and incorporate Research on Research programs and mobile strategy
Education
Columbia University
MA, Political Science and International Relations
1998 — 1999
Skills
- Online Research
- Consumer Behaviour
- Market Research
- Product Innovation
- Survey Research
- Community Sites
- Customer Insight
- Focus Groups
- Marketing Science
- Questionnaire Design
- Quantitative Research
- Marketing Research
- Business Insights
- Qualitative Research
- Advertising Research
- Competitive Intelligence
- Survey Design
- Brand Equity
- Analytics
- Segmentation
- Strategy
- Competitive Analysis
- Ethnography
- Market Intelligence
- Primary Research
- Consumer Insight
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