Silvana Sanchez
Content Strategy Expert @Bayer
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WORK HISTORY
Content Strategy Expert @Bayer
Content Strategy Led a cross-functional project team to define key targets for brand reputation and communications through the Persona method, enhancing alignment across departments. Conducted comprehensive qualitative & quantitative research, delivering actionable insights that informed strategic recommendations for Corporate Communications. Employee Advocacy Conceptualized and launched the Employee Advocacy program in France, successfully engaging over +50 employees to actively promote the brand on LinkedIn. Fostered a network of brand advocates, offering tailored guidance on content creation for LinkedIn that enhanced employee engagement and brand visibility. Influencers campaigns Established a strategic framework for influencer collaboration in Corporate Communications, boosting brand awareness across Instagram, YouTube, and TikTok. Successfully executed an award-winning campaign addressing taboos surrounding Women\'s Intimate Health, partnering with four influential content creators on Instagram to drive impactful conversations.
EDUCATION
Emlyon Business School
Certificate
Universidad de Lima
Communications Degree
Université Jean Moulin (Lyon III)
Master in Organizational Communications
Universidad de San Martín de Porres
Public Relations and Corporate Communications Diploma
SKILLS
ABOUT SILVANA SANCHEZ
Connecting audience insights with meaningful brand campaignsI believe that every impactful communication starts with a deep understanding of the audience. With over 10 years of experience in content strategy and corporate communications, I’m now focused on insight-driven branding, where campaigns are conceived to meet real customer needs and behaviors.My recent work includes developing Personas through quali-quanti analysis and collaborating with Insights teams to pilot AI-assisted tools for more targeted messaging. What motivates me: engaging stories that connect and drive brand growth.Fluent in French, Spanish, and English, I bring a multicultural lens to every project and thrive in global environments.
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