Silvana Miller

About Silvana Miller

As Vice President of AI and Data Strategy at Mastercard, I lead global efforts to embed…

Experience

1. VP Data Strategy, North & South America

   Mastercard

   May 2011 — Present

   2022-Present Partnering with global and regional leadership to define and lead data strategy at Mastercard in North and South America, enabling new products, businesses, and markets focusing on leveraging data to maximize their business ambitions. 20••••22 Director, Consumer Solutions Drive the design & execution of new product benefit solutions across consumer card products (credit, debit, prepaid) through engagement with internal cross-functional teams & strategic external merchant partners. 20••••19 Director, Global Credit Product Development Responsible for development and implementation of Mastercard\'s Digital Enablement strategy globally, enabling a more streamlined approach to the consumption of our products and services. Partner closely with internal cross-functional teams & strategic external partners to deliver upon the strategy. Lead AI initiatives for Consumer Credit programs, developed product constructs delivered through digital innovation and led initiative to make Installment Payments for purchases available. 20••••15 Director, Product Marketing (B2B) Led product marketing and go to market positioning for multiple digital payment technology products at Mastercard. Partnered with Digital Giants to bring to market innovated digital payment solutions. Responsible for for developing and executing product marketing plans identifying segment, value proposition and positioning opportunities based on data and insights. 20••••14 Director, Digital Marketing Product Owner/Manager of Digital Platform Development – Priceless Cities. Product Owner Platform Development – Affluent Ecosystem. Responsible for digital process improvement - Applied Six Sigma methodology to restructure MasterCard’s Digital Initiation and Review process to meet the needs of its global customers.

Skills

• Content Strategy
• Email Marketing
• Mobile Devices
• Integrated Marketing
• SEO
• Social Media
• Digital Marketing
• Direct Marketing
• Marketing
• Account Management
• Analytics
• Digital Media
• Brand Development
• Management
• Online Advertising
• Web Analytics
• Online Marketing
• Digital Strategy
• Interactive Advertising
• Sms
• Creative Direction
• Mobile Marketing
• Corporate Branding
• Marketing Communications
• Relationship Marketing
• Interactive Marketing
• Marketing Strategy
• Advertising
• Project Management
• Creative Strategy
• Brand Management
• New Media
• Sem
• E-Commerce