Silvana Daehn
Vice President, Ipsos Channel Performance
- Role
- Vice President, Ipsos Channel Performance at Ipsos in US
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Silvana Daehn
At Ipsos, I’m proud to work with some of the world’s best brands to transform their…
Experience
Vice President, Ipsos Channel Performance
Feb 2020 — Present
Ensure client satisfaction on large custom mystery shop and audit programs-Share program insights to improve and evolve consumer interaction with the brand-Evangelize consumer insights from multiple verticals (convenience retail, grocery, food/beverage) in an effort to enhance the brand connection to consumers.
Education
Concordia University Irvine
MBA, Entrepreneurship
2006 — 2008
USC Marshall School of Business
BS, Marketing
2002 — 2006
Skills
- Project Management
- Mystery Shopping
- Web Analytics
- Primary Research
- Spss
- Strategic Planning
- Brand Equity
- Customer Satisfaction
- New Business Development
- Market Research
- Business Planning
- Competitive Analysis
- Start-Ups
- Customer Insight
- Crm
- Data Analysis
- Data Collection
- Segmentation
- Product Marketing
- Product Innovation
- Advertising Research
- Online Research
- Analysis
- General Awesomeness
- Marketing Management
- Market Analysis
- Analytics
- Sales
- Business Strategy
- Leadership
- Consumer Behaviour
- Business Development
- Market Planning
- Strategy
- Account Management
- Focus Groups
- Survey Design
- Questionnaire Design
- Marketing
- Marketing Communications
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