Silvana Boaheng
Assistant Director, Social Media @Mit Sloan Management Review
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WORK HISTORY
Assistant Director, Social Media @Mit Sloan Management Review
Cambridge, MA, US
Oversee all social channels ensuring excellence in execution of content • Own regular reporting recaps for key campaigns & evergreen content• Update & maintain social presence & strategic direction on the channel• Help drive the creation and execution of the Social Media Calendar for core channels• Have a constant pulse on new social media tools, best practices and how other organizations and companies are using them, so that the brand/company can be an early adopter of these technologies• Ideate and brief social content for all brand categories in partnership with cross-category & cross-team counterparts• Create dynamic Instagram Story content to support all key categories, launches, events & moments• Write social media copy for all categories, daily posts and upcoming launches• Engage daily with social customer care inquiries – escalating scenarios to appropriate parties for resolution• Lead regional partnership on social initiatives, including optimization of social and acceleration of new local channel launches, including regular reviews of content and channel performance• Social media reporting
EDUCATION
Holy Name Central Catholic High School
High School
Alcorn State University
Bachelor’s Degree, Mathematics
Hult International Business School
Master's degree, International Marketing
Hult International Business School
Master's degree, International Business
SKILLS
ABOUT SILVANA BOAHENG
Social Media Strategist | Storyteller | Social Media ExpertWho knew I could make a living off of being a digital junkie? I\'m Silvana, transforming brands through data-driven social media strategies that connect, engage, and convert.My dual Master\'s in International Business and Marketing gives me a unique 360° view of business challenges. I\'ve helped brands significantly increase engagement and boost conversion rates through emotionally resonant campaigns that turn followers into loyal customers.When not crafting content calendars or analyzing performance metrics, you\'ll find me exploring emerging platforms and testing new digital storytelling techniques.My mission: to create meaningful digital experiences for brands I\'m passionate about.
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