Daniel Silva
Director of Marketing at SiriusXM
- Role
- Marketing Director at SiriusXM
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Daniel Silva
I’m a results-driven marketing leader with over a decade of experience guiding partner marketing, lifecycle strategy, and customer engagement for nationally recognized brands. Currently serving as Marketing Director at SiriusXM, I lead initiatives that connect partners, products, and people—turning insights into impactful campaigns that drive loyalty, retention, and revenue.My expertise spans direct marketing, customer journey mapping, CRM optimization, data-driven strategy, and creative storytelling, and I thrive at the intersection of analytics and creativity. Whether it’s launching integrated multi-channel campaigns, optimizing partner relationships, or building customer lifecycle programs from the ground up, my focus is always on delivering measurable impact.Over the years, I’ve built a reputation for collaborating across cross-functional teams, aligning partner and brand priorities, and delivering flawlessly executed campaigns at scale. I’m passionate about using data and consumer insights to tell the right story at the right time—because the customer journey doesn’t end at acquisition; it’s just the beginning.
Experience
Marketing Director
Feb 2022 — Present · Irving, TX, US
Education
McKinsey & Company
Management Accelerator & Business Strategy Training
University of North Texas
BBA, Marketing
AT&T
Business Sales Leadership Development Program
Skills
- Solution Selling
- Telecommunications
- Sales Operations
- Customer Retention
- Retail
- Leadership
- Sales Management
- Marketing
- Account Management
- Integrated Marketing
- Salesforce.com
- Customer Satisfaction
- Direct Sales
- Customer Experience
- Sales
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