Silky Rattan
Brand Marketing - Tech Mahindra
- Role
- Corporate Brand Marketing & Social Media Orm at Tech Mahindra
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Silky Rattan
Experienced Marketing Professional with a demonstrated history of working in the high…
Experience
Corporate Brand Marketing & Social Media Orm
May 2023 — Present · Gurugram, IN
Responsible for monitoring the organization\'s social media accounts, conversations, and mentions, along with social media listening of the brand across various digital platforms. To keep track of how the brand resonates with the target audience.• Monitor and assess potential crisis, across digital channels for the organization.• Strengthens the go-to-market strategies for CXOs and senior leadership (organization spokesperson) by in-depth analysis of the ongoing market & competition trends by collecting and studying online data.• Develop and implement strategies to enhance brand reputation and positive sentiments.• Mitigate negative feedback or reviews through proactive measures and strategic responses.• Create/strategize engaging and relevant content to maintain a positive brand image in sync with the Brand team.• Analyze social media metrics and trends to identify improvement areas and growth opportunities.• Collaborate with cross-functional teams to align efforts and strategies (including marketing, customer service & public relations).
Education
Girls Government College , Bathinda
Associate's Degree, Chemistry, Physics, Mathematics, English,Punjabi
2002 — 2004
DAV College, Bathinda
Bachelor's Degree, Computers, English Literature, History
2004 — 2007
St.Xavier's High School, Bhatinda, Punjab
High School
1992 — 2001
IIeBM, Pune
Master of Business Administration (M.B.A.), Marketing & International Business
2007 — 2009
Skills
- Management
- Vendor Management
- Eye of Detail
- Hotels
- Sales Operations
- Customer Service
- Business Strategy
- Market Research
- Sales
- Freight Forwarding
- Business Development
- Channel Partners
- Negotiation
- Forecasting
- Account Management
- Business Analysis
- Sales Management
- Team Management
- Marketing
- Customer Relationship Management (Crm)
- Channel Management
- Event Management
- Key Account Management
- Competitive Analysis
- Logistics
- Customer Satisfaction
- Good Communication Skills
- New Business Development
- Crm
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