Silke Lakeit
Senior Marketing Director Dach @Tinder
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WORK HISTORY
Senior Marketing Director Dach @Tinder
Berlin, DE
EDUCATION
The University of Göttingen
MA, German literature, History
ABOUT SILKE LAKEIT
Strategic Marketing Leader | AI & Culture | Brand Growth | Founder of “From Nerd To You” > https://fromnerdtoyou.substack.com/I build brands in moments of structural change.For over 15 years, I’ve led marketing across entertainment, streaming, tech, FMCG, beauty and pharma. From scaling Netflix in DACH to launching the region’s most successful films and series and introducing new commercial models like the ad-supported tier, I operate at the intersection of strategy, creativity and execution.I build teams.I shape narratives.I translate complexity into growth.What increasingly defines my work, though, is this:We are no longer just building brands.We are building inside algorithmic systems.Through my newsletter From Nerd To You, I explore how AI reshapes marketing logic, decision-making, trust and creative leadership. Not as trend commentary, but as a strategic question:What happens to brand, authority and culture when interfaces become intelligent?My focus areas include:AI as interface, not just productivity toolBrand building in algorithmic environmentsMonetization logic and incentive shifts in AI systemsCreative leadership in machine-augmented teamsI believe bold ideas still win.But in an AI-shaped environment, clarity, incentives and system design win longer.
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