Guy Smith

Chief Marketing Strategy Consultant at Silicon Strategies Marketing

Role: Mentor at Hatch Innovation Hub
Location: Asheville, NC, US
LinkedIn followers: 500 followers

About Guy Smith

I help B2B companies grow beyond their current plateau. Call me at 40••••••76 ext 101 to get started, or drop me a note at Guy Smith, the author of the \"Start-up CEO\'s Marketing Manual\", is the founder and Chief Strategy Consultant at Silicon Strategies Marketing. Guy\'s clients include:* Emerson* Novell* SUSE (2-years before Novell acquisition)* VA Software* Open-Xchange* Virtual Iron (now Oralce)* DeviceAnywhere (acquired by Keynote)* LogMeIn* Amphora* Private Social Networks* FundNET* Brainwave* Rubric* Foreign Exchange* LANDesk* Nutanix* Xcend* Cerion Energy* And many moreGuest speaker at:o Keynote at Novell Brainshareo BAE Network o Marketing Camp o SV Forum (and formerly SD Forum)o Software Business, Sales, Licensing, Alliances and Marketing Conferenceo EBIG Marketing SIG 2007Guy specializes in marketing strategy for B2B companies, with deep expertise in technology vendors. Though expert in the seven pillars of marketing strategy, he has acute insights in segmentation, messaging, branding and positioning and a long background in marketing operations.Guy is also the author of the \"Start-up CEO\'s Marketing Manual\", which has been called \'required reading\' for Marketing strategy development for high tech firms with emphasis on research, branding, messaging and go-to-market planning.

Experience

Mentor
Hatch Innovation Hub
Nov 2018 — Present
Mentor startups during HATCH launch events including the HATCH This weekend kickstart event.

Education

Florida Institute of Technology
BS, Management Sciences
1979 — 1982

Skills

Management
Pricing Strategy
Lead Generation
Competitive Intelligence
Marketing Strategy
Strategic Partnerships
Business Alliances
Product Strategy
Product Marketing
Product Launch
Go-to-Market Strategy
Strategy Development
Market Planning
Enterprise Software
Marketing Communications
Product Management
Product Development
Management Consulting
Market Research
Strategy
Messaging
Competitive Analysis
Marketing

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