Sam S. I. Lee Lee

Lecturer, CSU Long Beach and CSU Fullerton at CSU Long Beach and Business Consultant

Role
Adjunct Professor at Assist Seoul School Of Integrated Sciences & Technologies
Location
Fullerton, CA, US
LinkedIn followers
500 followers

About Sam S. I. Lee Lee

Globalist, marketing nut and digital revolutionary who enjoys the challenges of coming up with successful business models in this digital age. Loves to experience new things and fail - on the way to success! Passionate about teaching the next generation of global business leaders and providing marketing and business consulting help to startups and large companies.Specialties: Consumer marketing, internet, digital marketing and digital management, general management, P&L, turnaround specialist, international focus, entrepreneurship, retail specialist, restaurant management. I am focused on the next two major events that affect everything we do - IoT and longevity - and how to prepare businesses for the changes this is bringing about

Experience

  1. Adjunct Professor

    Assist Seoul School Of Integrated Sciences & Technologies

    Sep 2012 — Present · Seoul, KR

    Professor of marketing and entrepreneurship until 2013. Now teaching Digital Management to PhD students.

Education

  • Seoul School of Integrated Sciences and 'Technology

    PhD, Marketing

    2009 — 2012

  • Seoul School of Integrated Sciences and Technology

    Doctor of Philosophy (PhD), Marketing

    2009 — 2012

  • University of Michigan - Stephen M. Ross School of Business

    MBA, Marketing and Finance

    1984 — 1986

  • The University of Kansas

    BSB, Business Administration

    1981 — 1984

  • Yonsei University

    B.S., Business Administration

    1980 — 1981

Skills

  • Cross-Functional Team Leadership
  • Marketing Strategy
  • Mergers & Acquisitions
  • Entrepreneurship
  • Business Planning
  • Strategy
  • Product Marketing
  • Online Advertising
  • P&L
  • Consumer Marketing
  • Income Statement
  • Market Planning
  • Strategic Partnerships
  • Strategic Planning
  • Turn Around Management
  • Internet Marketing
  • P&L Management
  • Advertising
  • Market Research
  • Consulting
  • New Business Development
  • Marketing Research
  • Product Management
  • Product Development
  • Business Development
  • Digital Marketing
  • Leadership
  • Web Marketing
  • Mergers
  • Competitive Analysis
  • Start-Ups
  • Marketing
  • Management
  • Crm Implementation
  • International Business
  • Investments
  • New Product Strategy
  • Crm
  • Analytics
  • Business Strategy

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