Sıla Tülay Zeytin

Industrial Designer @Porsche E-Bike Performance

Munich, DE

I lead the design process starting from the critical predevelopment phase and continuing into the design phase, ensuring a seamless integration of aesthetics, user experience, and engineering feasibility. My role extends beyond traditional design to include strategic leadership and cross-functional collaboration, allowing me to influence the product\'s direction at every stage.Design Leadership: Guiding the product vision by creating innovative concepts and shaping the overall design strategy for e-bike components.Predevelopment Expertise: Collaborating closely with engineering teams to define the package, explore technical constraints, and ensure design feasibility.User-Centered Research: Conducting physical experiments to validate ergonomic comfort, haptic feedback, and usability, ensuring exceptional user interaction.Cross-Functional Collaboration: Bridging the gap between design and engineering, ensuring alignment with Porsche\'s brand identity and technical performance standards.Prototyping and Testing: Leading the creation of prototypes to evaluate design concepts and make iterative improvements based on feedback.By seamlessly transitioning from predevelopment into the design phase, I contribute to crafting Porsche eBike Performance’s high-performance drive systems that deliver unparalleled user experiences, staying true to Porsche\'s legacy of innovation and design excellence.

Bayraklı Teknik ve Endüstri Meslek Lisesi

Lise, İnşaat Teknolojisi / Mimari Teknik Çizim

Eskişehir Anadolu University

Lisans, Industrial Design