Sijia Xu
M.S. Integrated Marketing Communications(STEM) @Northwestern Medill｜Ex-Marketing Intern @Nike @Tencent @Lenovo｜BodyPump Instructor @Lesmills International
- Role
- Marketing Analyst at Rendr
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Sijia Xu
I’m a marketing generalist with a global perspective and diverse internship experience across technology, AI, CPG, nonprofit, and sports. At Lenovo, I contributed to AI-powered marketing solutions and customer segmentation strategies. At Tencent, I supported bilingual brand storytelling and cultural collaborations. My undergraduate focus on content creation, combined with my graduate training in marketing analytics and brand management, has equipped me with both creative and strategic capabilities.Passionate about data storytelling, I apply tools like regression modeling, clustering, and NLP (e.g, DeepSeek) to transform insights into actionable strategies. Outside of marketing, I’m a certified Les Mills BodyPump instructor, using fitness leadership to build motivation and foster community. I thrive at the intersection of creativity, data, and human connection, and I’m eager to help brands grow with empathy and impact.
Experience
Marketing Analyst
Feb 2026 — Present · New York, NY, US
Education
Xiamen University Malaysia
Bachelor of Arts - BA, Journalism
Northwestern University
Master of Science - MS, Integrated Marketing Communications
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