Scott Horowitz

About Scott Horowitz

Background and experience include over 20+ years of marketing, product management and sales in a variety of medical technologies.Specialties: Product development (upstream), global marketing (downstream), marketing research, marketing communications, branding, marketing strategy, sales and sales management -direct reps and distributors. Industries: sleep diagnostics & sleep software, respiratory, anesthesia, X-ray, CT, MR contrast media, oncology, infusion, dialysis, blood banking, brachytherapy, Nuclear Medicine Imaging, blood drawing/clinical lab, general surgery, interventional cardiovascular and endovascular surgery, ambulatory surgery, surgical & materials management software, medical disposables, brachytherapy & thermal ablation, wound care, industrial thermoplastic productsHospital Departments & Market Segments: Sleep Lab, NICU, PICU, PACU, ICU, ED, OR. Transport, Ambulatory Surgery, EMS, Free Standing Sleep Centers, Infusion CentersCORE COMPETENCIES:* Product Development & Launching* Pricing Analysis and Development* Global Market Strategy* Cross Functional Team Leadership* Forecasting, Business ROI Cases* Sales Management & Distributor Relations* Advertising/PR/Conventions* Clinical Advisory KOL Teams* Competitive Evaluations* Market Assessment* Market Research* New Business Development* Sales & Product Training* Video Production, Scripting, Directing* Brochures Development, CopywritingACCOMPLISHMENTS:* Developed and launched Neo-Tee, the world’s first disposable infant T-Piece resuscitator. Product quadrupled in sales within a year and a half after adding a new enhancement and achieved 54%-unit market share in U.S. It is now a $5 million-dollar global product line* Increased sales funnel business from $6 million to $28 million in less than a year. Led product/marketing teams in development and execution of a comprehensive product rollout plan of new IT surgical software for the operating room* Along with lead engineer, developed and launched the world\'s tiniest anatomical silicone infant face mask for babies less than 1kg. This new product saved many lives and prevented babies from having to be intubated.* Identified a viable new market for the company in the ambulatory surgery arena. Researched market needs with clinicians, then in collaboration with sales, engineering and product development designed a new line of gravity IV sets that increased overall company sales by 20%(approx $2 million).

Experience

1. Senior Marketing Manager

   Mercury Medical

   Mar 2024 — Present

Education

• Cleveland State University

  B.A., Marketing, Communications, Broadcast Production

Skills

• Healthcare
• Product Launch
• Disposables
• Medical Devices
• Market Development
• Product Development
• Product Marketing
• Strategy
• Operating Room
• Marketing
• Urology
• Product Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Surgeons
• Medical Imaging