Siham B.
Senior Partner Growth Manager @Nesto Group E
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WORK HISTORY
Senior Partner Growth Manager @Nesto Group E
Montreal, QC, CA
Spearhead partner prospecting and pipeline development, building high-quality acquisition and referral partnerships across multiple industries.• Lead strategic partner presentations and negotiations, positioning mortgage solutions as a core component of holistic financial planning.• Architect and execute innovative partnership growth strategies to maximize long-term value, revenue impact, and partner engagement.• Leverage advanced analytical capabilities to build business models, assess partnership ROI, identify growth trends, and drive data-informed decisions in collaboration with Finance and Operations.• Own the end-to-end partner lead distribution platform, including partner onboarding, system configuration, governance, and ongoing optimization.• Serve as a strategic internal and external partner advocate, navigating cross-functional processes to deliver optimal outcomes for partners, clients, and the business.• Build and maintain trusted executive-level partner relationships, converting partners into long-term advocates and brand ambassadors.• Collaborate cross-functionally with Product, Marketing, Operations, Legal, and Finance to scale partner programs and enable sustainable growth.
EDUCATION
Ecole Supérieure de Technologie de Casablanca
DUT, Finance et comptabilité (Accounting and Finance)
ENCG Casablanca
Diplome ENCG Casablanca Promotion 2015 (Master), Marketing actions commerciales et communication
ABOUT SIHAM B.
Senior Partners Growth Manager at nesto, leading the strategy and execution of high-impact B2B2C partnerships across financial advisors and real estate professionals. My mandate focuses on strengthening partner ecosystems, structuring scalable referral models, and enabling advisors to integrate mortgage solutions as a core component of the client relationship.I bring a multicultural, multi-market perspective shaped by professional experience across the French, Egyptian, Moroccan, and Canadian markets, allowing me to operate effectively in complex, cross-cultural environments and align stakeholders with precision, credibility, and commercial clarity.Previously, I held senior advisory and operational roles within the Canadian mortgage industry at CMLS Financial, where I was responsible for high-responsibility portfolios across Calgary and Montreal. As a Senior Bilingual Account Specialist, I upheld strict governance standards, ensured transactional integrity, and operated within demanding service-level frameworks, developing a disciplined, execution-first leadership style.Today, I combine this operational foundation with strategic capabilities in partner enablement, marketing communications, and CRM-driven growth, supporting partners with structured, hands-off collaboration models that elevate client outcomes while driving sustainable revenue. I am recognized for translating complexity into actionable strategy and for building partnerships that scale with trust and performance.
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