Sigvard Alarcon
Strategy | Paid Media | Analytics
- Role
- Director of Digital at Trove Tourism Development Advisors
- Location
- Princeton, NJ, US
- LinkedIn followers
- 500 followers
About Sigvard Alarcon
Experienced Paid Media and Analytics Director with a strong Digital Strategy background…
Experience
Director of Digital
Trove Tourism Development Advisors
Mar 2024 — Present · New York, NY, US
Spearheaded the development and execution of comprehensive digital marketing strategies promoting destinations such as Belize, Japan, and Peru. Implemented sophisticated customer segmentation and targeting strategies based on behavioral and demographic insights, resulting in a 20% improvement in engagement rates and increased cost efficiencies with spending. Led on-location production shoots of client destinations to create new assets for organic, paid, and traditional media purposes.
Education
Binghamton University
Bachelor of Arts (B.A.), Creative Writing
2007 — 2011
Skills
- Research
- Engagement
- Social Media Marketing
- Marketing Communications
- Graphic Design
- Youth Mentoring
- Illustrator
- Metrics Reporting
- User Experience Testing
- Tutoring
- Grant Writing
- Cms
- Adobe Creative Suite
- Higher Education
- Metrics
- Community Management
- Indesign
- Editing
- Lightroom
- Non-Profits
- Photoshop
- Press Releases
- Public Speaking
- Event Planning
- Social Media
- Advertising
- Nonprofits
- Community Outreach
- Program Development
- Copywriting
- Volunteer Management
- Big Data
- Microsoft Word
- Copy Editing
- Marketing
- Analytics
- Public Relations
- Teaching
- New Media Strategy
- Microsoft Office
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