Sigi Hale
Cognitive Neuroscientist | Insights Architect | Translating Human Complexity into Brand Strategy & Growth
- Role
- Head of Consumer Insights & Testing at Smashbrand
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Sigi Hale
I’m a cognitive neuroscientist by training, and a synthesizer of insight — and strategist…
Experience
Head of Consumer Insights & Testing
Jun 2025 — Present · US
SmashBrand is redefining how CPG brands are built—by integrating evidence-based design, behavioral testing, and brand strategy into a single, outcome-driven process.In this role, I’ll be leading research that maps the real-world buyer journey — what consumers see, feel, and act on in those decisive initial seconds at shelf. With validated large-sample testing, behavioral science, and industry leading strategy work baked into our process, we help brands make decisions with confidence.
Education
UCLA
Ph.D.
UCLA
B.A.
Skills
- Science
- Research
- Cognitive Neuroscience
- Behavioral Neuroscience
- Experimental Design
- Mental Health
- Mri
- Clinical Research
- Management
- Electrophysiology
- Experimentation
- Spss
- Fmri
- Eeg
- Cognitive Psychology
- Life Sciences
- Cognition
- Project Management
- Scientific Writing
- Data Analysis
- Psychology
- Neurophysiology
- Brain
- Neuropsychology
- Neuroimaging
- Neuroscience
- Consulting
- Research Design
- Leadership
- Teaching
- Lifesciences
- Entrepreneurship
- Cognitive Science
- Statistics
- Translational Research
- Neuroanatomy
- Cell Biology
- Public Speaking
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.